The most important questions one must ask before considering developing a website are: DO I REALLY NEED A WEBSITE? WHAT PURPOSE WILL MY WEBSITE SERVE? HOW MUCH ROI DO I EXPECT FROM MY WEBSITE? Whatever the answerS, these are the most fundamental questions that people quite often ignore. Here are some pointers: 1. Does you want or need to reach out to a particular demographic or potential set of customers? 2. Do you want to get out a message or project an image about the company (branding)? 3. Do you want or need a digital employee (website) that works around the clock to inform, interact and conduct transactions locally, nationally and globally? 4. Do you need to gain new clients and retain the existing ones? If you’ve answered no to all the questions above, then you don’t need a web site! If the answer is yes to at least one question, then it’s time to start thinking about getting the website you know your company needs.
A common mistake of new website owners is being overly ambitious. In new media, simplicity is the key and less really is more. You don’t want to become a slave to the website that is supposed to make your life easier. A good website will make your life easier and save you time and money. Sometimes, if a website is clumsy, doesn’t work well, costs too much money, and takes up too much of your time, you need to get rid of it and start over. Here’s a good rule of thumb about your new website: 1. It should be your employee – it should work for the company, not the other way around 2. It must project the desired image of the company 3. It must be smart, appealing, and highly functional providing you with constant feedback through powerful analytics. There is, of course, the flip side of the coin; Not developing the site to the fully required specifications can also create issues. The last thing a company needs is to give customers or potential customers something that leaves them wanting or needing more. For example, a restaurant waiter or waitress leading a potential diner to a table to be seated. However, he/she becomes distracted and leads the potential diner half-way to the table before disappearing completely out of sight. The same rules that apply to employees apply to websites. To reiterate: your website should be your best employee and his/her job description should be clear from the start.
We begin a new website development project by asking the customer the key questions above, e.g. What purpose will the webstie serve? What is the ROI expectation? We arrive at a mutual understaning with the customer giving us a solid idea about the artistic direction of the site such as general layout, navigation, colors scheme, etc. We then research the competition regarding their web presence and conduct a SWOT analysys (Strengths, Weaknesses, Opportunities, Threats). After the analysis we develop a roadmap that reinfoces our customer's strengths, protects weaknesses and takes advantage of opportunities while guarding against trhreats. Then we start building.
First, we create a CSS shell composed of only one page but in structure itself the shell mimics the site. Once the shell is approved, we then start developing the rest of the pages along with their content. As soon as the site is approved by the customer, we put it on our CMS (Content Management System). Our CMS is very powerful and easy to use so the customer can participate in editing the content without having to be very techncal. Upon final approval, we optimize the site for SEO.
A lot of our clients choose to mantain their sites themselves. Our CMS makes it very simple and very fast for them to perform updates. However, for those clients who prefer that we maintain their sites, we offer a cost effective solution starting at $29/month. This includes any textual or images updates - there is no limit! We don't nickle and dime the customer. We are responsvie and professinal. This service removes the maintenance burden of managing and updating the website so the customer can focus on their core business.