INTRO TO SEO

SEO is an acronym for 'search engine optimization' or 'search engine optimized and refers to your website's naturla search engine position when someone searches for your type of products and services. Unless you have the resources to spend for paid online advertising such as PPC and CPM, SEO is the way to go' Deciding to hire an SEO expert is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. At Studio Novi, we provide useful services for website owners, including: (1) Review of your site content or structure, (2) Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript, (3) Content development, (4) Management of online business development campaigns, (5) Keyword research, (6) SEO training, (7) Expertise in specific markets and geographies. Contact us for details.

 

CONTENT DEVELOPMENT

Content creation is the art and science of laying out the structure of your pages in such a way as to maximize how search bots read the site. Every search engine has bots or crawlers that crawl, index, store and score your site for relevance. This applies to keyword search, keyword & optimization, keyword density among many other things. We can help you create a steady stream of current and relevant content.

SITE SPEED

Each page on your site must be optimized for fast delivery. This applies to above-fold styles, asynchronous java script loads, cache, images, html mummification among many, many other things. Compare the Studio Novi network and web server speeds to our competitors. Add that to our development and optimization of your website and you'll experience a whole new level of speed and so will your website visitors.

TRICKS OF THE TRADE

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to being able to evaluate your options. We can help you target traffic to your website at a low cost providing you with publicity, revenue, and exposure to facilitate your marketing success.

SEO SCAMS - BEWARE

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Google gets those spam emails too: 'Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories...' Reserve the same skepticism for unsolicited email about search engines as you do for 'burn fat at night' diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a 'special relationship' with Google, or advertise a 'priority submit' to Google. There is no priority submit for Google.

You should never have to link to an SEO.

Avoid SEOs that talk about the power of 'free-for-all' links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines - at least, not in a way you would likely consider to be positive.

Be sure to understand where the money goes.

While Google never sells better ranking in search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they 'control' other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because their advertising is clearly labeled and separated from search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of 'shadow' domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place 'doorway' pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.